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Monday, May 18th, 2020 | Advertising & Marketing

How to Approach the Youth in your Marketing Efforts

Millennials make up a significant portion of the population. Generation Z members also take up another significant portion of the overall population. The combination of those segments makes up about half of the total population we have. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups care about the experience in the event. The older generation tended to be more convinced by the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. You therefore need to show them what impact your products and services bring to their lifestyle.
Online marketing will be our preferred marketing approach. They are generations that have grown up using the intent and smart devices all the time. They are constantly online. It, therefore, makes sense to try and market to them where you are certain they will be found. Social media platforms will replace all your print and traditional media options.
You also need to tell them what your brand is about. Their need for meaning does not allow them to buy a product just because it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They are concerned over matters such as global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You also need to adopt gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can hold competitions all over the region where customers get to try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
You can visit this site, to discover more approaches to the idea of marketing.

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