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Smart Ideas: Revisited

Saturday, May 30th, 2020 | Advertising & Marketing

How Logo Colors Can Improve Your Brand

It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?

There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.

Questions about your business should be asked before creating your logo. Is your target market male or female? Do you have a trendy or classy brand? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.

Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.

Here are the two categories of color – warm and cool. Let us consider the warm colors first.

If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

If you want a friendly, playful color, then use orange. It is a color of energy. It is great with children.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.

Let us now look at the opposite, the cool colors.

Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.

Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Its earthy and tough-guy persona makes brown attractive to male audiences.

Black and white are neither warm nor cool. Combined with other colors, they are very powerful.

If you want to learn more about logo colors, visit this website and read more about it now.

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