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Wednesday, July 15th, 2020 | Advertising & Marketing

Guide to Making a Mobile-Friendly Landing Page

Studies have it that more than half of web traffic comes from mobile devices. For this reason, it would be beneficial to ensure your pages are mobile-friendly. Most preferably, you need to focus on your landing page as it the first page that your visitors see. You do not have to worry if you have no idea about having a mobile-friendly landing page. Here, you will get to learn more about the steps needed in optimizing landing pages. Read more now on how to the steps to make the changes to make on your landing page.

It is beneficial to ensure content on the landing page is short, simple and precise. They should be shorter than the message on the homepage. If the landing page has much information, the visitors may be impatient and leave. Unlike the computer screen, the mobile phone has minimum space that cannot contain extra information. For this reason, it would help to remove all additional information on the landing page.

It would help to have one call to action. The main aim of having a landing page is to communicate the key value. At the same time, it would be beneficial if you have a key action. For a call action to be efficient, it has to be bold and obvious. For this reason, they should be simple and bring out contrast on your page. They should capture your visitors” attention upon the first glance.

The next step will be to quicken your loading time. If you have a long waiting time, there is a higher probability that you will have a higher bounce rate. Most visitors leave pages that have more than 3 seconds of loading time. The speed of your site depends on the number of plugins and the size of the media. You need to remember that every procedure and the process you involve on the site will reflect on the speed of your website. You will benefit by having few active plugins and do regular tests on every page.

It is critical to use simple media. It would be best to analyze the current images and videos on your landing page. They can influence your website’s speed and presentation. It is recommended to us the least images and videos unless it is critical. Making a white background will make your page look more organized.

It would help to ensure that your popups are mobile-optimized. Popups are used to attract more visitors. This brings the importance of ensuring that your popups are mobile-friendly. It is best to confirm that the popups fit in the mobile landing page. With this, the visitors will have no difficulty closing the popups.

Now that you know the steps to create a mobile-friendly landing page, you will need help in actualizing the ideas. View here for more information about the guidelines and designing tips.

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